Hear the story before you pitch the solution.
Send one customer discovery question by link. People answer when it suits them, and you decide which replies deserve a live follow-up.
How can founders use async voice for customer discovery?
A question worth sending
Ask for a recent story, not a forecast
People are better witnesses to what they did than predictors of what they might buy. Give them one real situation to recall.
“Tell me about the last time this problem interrupted your work. What did you do next?”
- 01
Write one question
Anchor it in past behavior and keep your product out of the prompt.
- 02
Send it personally
Add context in the message so the recipient knows why their experience matters.
- 03
Choose the follow-up
Scan transcripts, listen to useful replies, then invite a smaller group to talk live.
Good fit
Early problem interviews, beta feedback, post-demo questions, and screening people for a deeper research call.
Use a live call when
You need to challenge an answer, observe a workflow, build rapport, or explore a sensitive topic in conversation.
Common questions
Can async voice replace customer interviews?
What should a founder ask?
Do respondents need a HeySpeak account?
What do I receive after someone replies?
Test one customer question.
Start with people you can contact personally and judge the quality of the replies.
Create a research prompt