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For researchers and brands

Give Gen Z respondents another way to answer in their own words.

Send one focused voice prompt that opens in the browser. Respondents can speak or choose a written reply, with no account to create.

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5 free responses, no credit card

The short answer

Voice is worth testing when your audience is comfortable with audio messages and your question needs more than a checkbox. Send a link, let people answer when it suits them, then review the transcript and summary. Keep a written route available for anyone who would rather not record.

Why one format rarely fits everyone

A scheduled interview asks for time and coordination. A long form asks people to type through your question list. Both can work, but they are a heavy first step when you only need one story or explanation.

A single voice prompt is a smaller ask. It works best when the sender is trusted, the purpose is clear, and the question is easy to answer from experience. For ratings, yes or no questions, or private settings, a form may still be the better choice.

Familiar interaction, different context

Audio messages are already available in WhatsApp, iMessage, Snapchat, and other everyday channels. That familiarity can make a browser voice prompt feel easier than joining a research call. It does not mean every young person wants to speak to a brand.

A HeySpeak Magic Link opens a focused prompt in the browser. The respondent does not need an account or app. Your invitation still needs to explain who is asking, why the answer matters, and what will happen to the recording.

Treat voice as a format choice, not a generational shortcut. Test it alongside written feedback and keep the method that produces useful answers from your actual audience.

What a useful answer sounds like

Good voice research invites a concrete story: what happened, what felt difficult, and what the person did next. You may hear pauses, corrections, and emphasis that would disappear from a short text field.

The transcript makes the words searchable and the summary helps with an initial scan. Listen to the original audio before drawing conclusions from tone or using a quote. Get permission before publishing someone's words or recording.

Where voice research can fit

Use it when you need a story, explanation, or reaction from an adult audience.

University research

Course feedback, dissertation interviews, student housing research, and alumni studies. Follow your institution's consent, data protection, and research ethics requirements.

Fashion and beauty

Ask about a recent purchase, fit problem, or return so customers can explain the context behind a short code or rating.

Music and gaming

Collect reactions to onboarding, features, or churn from a small segment before rolling the prompt out more widely.

Civic organisations

Collect volunteer stories or campaign feedback without coordinating a call. Ask for clear permission before sharing a quote or audio clip.

Plan your next research round

Choose the question first, then choose the response format.

Playbook

Async user interviews

Write one useful question, send a Magic Link, and review a round of voice responses without losing the texture.

Comparison

Voice feedback vs. Typeform

See when async voice adds context, when a text form is better, and how to choose.

Common questions

Do Gen Z respondents leave voice notes for brands?
Some will, especially when they know the sender and the question is specific. Test voice with your own audience instead of treating it as a guaranteed replacement for forms.
What response rate should we expect?
There is no honest universal benchmark. Response depends on the relationship, channel, question, incentive, and trust in the sender. Start with a small warm group and compare voice with your current method.
Will people record in public?
Do not assume they will. Recording out loud can feel awkward or unsafe in public. Keep the link open long enough for people to respond later, and offer a written option when privacy matters.
How long should a voice response be?
Length depends on the question. A narrow prompt usually produces a more useful answer than a broad request for feedback. HeySpeak adds a transcript and summary so you can review responses without playing every recording first.
Does voice work for sensitive research topics?
It can, but sensitive research needs more than a friendly interface. Explain who will hear the recording, how it will be used, and whether participants can choose another format. Voice is not automatically more private.
What about respondents under 18?
Research with minors can require parental consent, age-appropriate information, and additional safeguards. HeySpeak is positioned for adult respondents, so get suitable legal and ethics advice before including anyone under 18.

Test one focused question with your audience.

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